Highway — Direct-to-Fan Distribution for Vertical Drama Producers

What's on offer

  • Highway is a direct-to-fan distribution platform built for vertical drama producers.

  • Producers can retain 90% of revenue while keeping ownership of their audience data and customer relationships.

  • The platform includes syndication tools that let partners, fans, influencers, and affiliates promote content through unique smart links, with digital contracts, revenue splits, and real-time tracking and payments.

  • Flexible platform options are available, including a $20/month basic landing page, a $75/month self-service tier, and a $250/month or $2.5K/year custom branding package.

  • Highway supports common vertical drama monetisation models, including free introductory episodes, per-episode sales, rentals, and bundled pricing.

What they are looking for

  • Vertical drama projects with content ready to upload and distribute directly to audiences.

  • Producers and IP holders who want to build a direct relationship with fans rather than rely only on third-party platforms.

  • Projects suited to episodic digital release and direct-to-consumer pricing strategies.

  • Content must meet platform standards and should not include explicit material.

Who can apply

  • Producers and IP holders working in vertical drama.

What you need to include in your SMASH Pitch

Your SMASH Snapshot must include at minimum:

  • Logline

  • Format; Genre; Setting; Runtime

  • Brief Biog of key creatives

  • Synopsis with all major plot points — set up; inciting incident; rising conflict; mid story twist; crisis; climax and resolution.

  • Visual references

  • Budget range

  • Cast

Any projects submitted without this information will not be accepted.

How to Apply

  1. Create your FREE SMASH Pitch at app.mysmash.media.

  2. Build your Snapshot with the required elements above.

  3. Hit 'Share Project' and select “Highway” from the Call Out page.

Protect your IP

At SMASH, protecting your creative work is at the heart of everything we do. Every project uploaded to the platform is automatically timestamped and securely stored, giving you a verifiable digital record of ownership. Your pitch is only shared when you choose, and with the people you choose — ensuring your ideas remain yours, always. We call it Pitch Protection, and it's how we make sure creators can share their work with confidence, knowing their IP is safe and traceable

Important Notes

About Hiway

For years, content owners have lost control of where their work goes, who sees it, and how it earns. Hiway changes that. Our application is built on revolutionary tech designed to champion independent film and give creators the tools they need to succeed. Hiway is your perfect silent partner, built by industry veterans who've experienced the same pain points as you and demanded change.

About My SMASH Media

SMASH is the pitch builder and pitch protector for creators. It helps you build a professional, shareable pitch deck that can be discovered by industry decision-makers. SMASH is free for creators. Upgrade to SMASHPro for SMASHCupid support & advanced tools to make your pitch perfect.

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